Alejandro Martín

Senior Product Manager
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Professional Summary
Experienced Senior Product Manager with 16+ years of experience leading digital product strategy, development, and growth across SaaS, FinTech, e-commerce, and telecommunications. Skilled in managing the full product lifecycle, from market research and customer discovery to roadmap planning, launch, and continuous optimization. Strong track record of working with cross-functional teams to deliver customer-focused products, improve user engagement, and achieve measurable business outcomes. Adept at using customer insights, product analytics, and Agile methodologies to make informed product decisions.

Work & Experience

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Senior Product Manager April 2022 - Present
Iberia Digital Solutions, Madrid, Spain

Led product strategy and roadmap development for digital products serving thousands of customers. Managed the full product lifecycle, from customer research and requirements gathering to launch and continuous optimization. Worked closely with engineering, UX/UI, marketing, sales, and analytics teams to prioritize initiatives and deliver measurable business outcomes. Used product analytics and experimentation to improve user engagement, conversion, and customer satisfaction.

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Product Manager September 2019 - March 2022
BarcelonaTech Labs, Barcelona, Spa

Managed B2B SaaS products for European customers, translating business and customer needs into clear product requirements and development priorities. Conducted market research, customer interviews, and competitive analysis to identify new product opportunities. Created product roadmaps, managed Agile backlogs, and coordinated cross-functional teams through product launches. Improved product adoption and retention through continuous analysis of customer feedback and product performance.